Spinlink is the AI infrastructure hospitality runs on. We connect hotel property systems directly to AI ecosystems like ChatGPT, Claude, and Perplexity where over 200 million travelers plan their journeys.

How does Spinlink help hotels control their AI channel?

Spinlink provides master control over your AI channel through four core capabilities: Experience Orchestration (unifying property data), Brand Voice Control (maintaining consistent messaging), Guest Intelligence (capturing context before arrival), and Channel Intelligence (tracking performance across AI platforms).

Which AI platforms does Spinlink integrate with?

Spinlink integrates with major AI platforms including ChatGPT, Claude, Perplexity, and hundreds of emerging B2C AI applications where travelers discover and book hotels.

Why do hotels need AI infrastructure?

As travelers increasingly plan journeys inside AI interfaces, hotels need more than a website; they need systems that connect directly to these AI ecosystems to stay present, maintain brand control, and convert AI conversations into qualified bookings without ceding guest relationships to third-party intermediaries.

SPINLINK

Unlock the Soul of Hospitality

KNOWLEDGE BASE

Everything You Need to Know

From AI basics to competitive strategy, 81 questions answering how hotels become visible in ChatGPT, Claude, and Google AI Overviews.

8 Categories•81 Questions

AI Basics for Hoteliers

Foundational knowledge about AI, LLMs, and how they're changing hospitality discovery

10 questions

Hotel Visibility & Discovery

How travelers discover hotels through AI and what makes properties visible or invisible

10 questions

GEO & Technical Implementation

Technical aspects of optimizing for AI discovery and generative engines

11 questions

Competitive Intelligence

Understanding how your hotel compares to competitors in AI's understanding

9 questions

Metrics & ROI

Measuring the business impact of AI visibility and GEO investment

10 questions

Industry Trends & Future

The evolving landscape of AI in travel and hospitality

9 questions

Spinlink Platform & Services

How Spinlink helps hotels optimize for AI visibility and discovery

11 questions

Strategy & Best Practices

Strategic guidance for building and maintaining AI visibility

11 questions

Still Have Questions?

Request a complimentary AI Brand Audit and we'll show you exactly how AI currently understands your property.

Get Your Free AI Audit

SPINLINK

Unlock the Soul of Hospitality

KNOWLEDGE BASE

Everything You Need to Know

From AI basics to competitive strategy, 81 questions answering how hotels become visible in ChatGPT, Claude, and Google AI Overviews.

8 Categories•81 Questions

AI Basics for Hoteliers

Foundational knowledge about AI, LLMs, and how they're changing hospitality discovery

10 questions

Hotel Visibility & Discovery

How travelers discover hotels through AI and what makes properties visible or invisible

10 questions

GEO & Technical Implementation

Technical aspects of optimizing for AI discovery and generative engines

11 questions

Competitive Intelligence

Understanding how your hotel compares to competitors in AI's understanding

9 questions

Metrics & ROI

Measuring the business impact of AI visibility and GEO investment

10 questions

Industry Trends & Future

The evolving landscape of AI in travel and hospitality

9 questions

Spinlink Platform & Services

How Spinlink helps hotels optimize for AI visibility and discovery

11 questions

Strategy & Best Practices

Strategic guidance for building and maintaining AI visibility

11 questions

Still Have Questions?

Request a complimentary AI Brand Audit and we'll show you exactly how AI currently understands your property.

Get Your Free AI Audit

Everything You Need to Know

AI Basics for Hoteliers

What is generative engine optimization (GEO)?

How do AI assistants choose which hotels to recommend?

What is an LLM and how does it understand hotels?

What's the difference between SEO and GEO?

What are AI Overviews and how do they affect hotel discovery?

How do AI assistants like ChatGPT learn about hotels?

What is semantic search and why does it matter for hotels?

How accurate are AI hotel recommendations?

What are the different types of AI systems that recommend hotels?

Can AI understand boutique hotels differently than chain hotels?

Hotel Visibility & Discovery

Why isn't my hotel showing up in AI recommendations?

How do I check if AI knows about my hotel?

What makes a hotel "visible" to AI systems?

How do travelers use AI differently than traditional search for hotel discovery?

What information does AI need to recommend hotels accurately?

Why do chain hotels often appear before boutique properties in AI?

How does AI determine which hotels are "luxury" or "boutique"?

Can AI recommend hotels based on "vibe" or feeling?

What's the difference between being "mentioned" vs. "recommended" by AI?

How often should I update my hotel's information for AI?

GEO & Technical Implementation

What technical changes are needed for GEO?

Do I need to change my website for AI visibility?

How does semantic markup help AI understand hotels?

What's the difference between keywords and semantic concepts?

How long does it take for AI to learn about my hotel?

What role do online reviews play in AI hotel recommendations?

Can AI read images or videos about my hotel?

Should I create content specifically for AI, or will my existing content work?

What is a semantic fingerprint and why does my hotel need one?

How do I optimize for voice search and AI assistants?

Should I create a help center or FAQ section for AI optimization?

Competitive Intelligence

How do I know if competitors have better AI visibility than me?

What if AI recommends my competitor instead of me?

Can I see how AI describes my competitors?

What if a competitor is dominating my category in AI results?

How can boutique hotels compete with OTAs in AI visibility?

Should I worry about AI recommending booking platforms instead of my direct site?

What are "semantic moats" and how do they protect my hotel's positioning?

How do I track my AI visibility compared to competitors over time?

What if my competitors start using AI optimization too?

Metrics & ROI

How do I measure if AI optimization is working?

What ROI can I expect from GEO investment?

How long until I see results from AI optimization?

What metrics matter most for luxury hotels vs. budget properties?

Can I track bookings that come from AI recommendations?

How do I know if AI is attracting the right guests?

What's the cost of NOT optimizing for AI visibility?

How does AI visibility affect my OTA dependence?

What KPIs should I track monthly for AI performance?

Is GEO worth it for small hotels with limited budgets?

Industry Trends & Future

How is AI changing the travel booking industry?

Will AI replace OTAs and booking platforms?

What's next for AI in hospitality?

Are travelers actually trusting AI for hotel recommendations?

How will Google's AI Overviews impact hotel websites?

Should I worry about AI "hallucinations" for my hotel?

How is AI affecting boutique hotels vs. hotel chains?

What role will AI agents play in future hotel booking?

How can small hotels compete in an AI-driven future?

Spinlink Platform & Services

What is Spinlink and how does it work?

How is Spinlink different from traditional hotel marketing agencies?

What types of hotels does Spinlink work with?

How much does Spinlink cost?

Can I try Spinlink before committing?

How long does it take to see results with Spinlink?

Does Spinlink work for hotel groups or just individual properties?

What makes Spinlink's content different from AI-generated content?

Can Spinlink guarantee my hotel will appear in ChatGPT?

How does Spinlink stay updated as AI systems change?

What data does Spinlink need access to?

Strategy & Best Practices

What's the first step to improving my hotel's AI visibility?